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KUOW Presents

The Walking Brand

Andy Hurst

1. Are the products we buy becoming part of our identity?
Companies have found new ways to encourage us to participate in their marketing campaigns. Do you identify with a brand? Is it Apple? Saab? REI? Are the products you buy an expression of what you believe in? Why is that? Has modern day marketing convinced us that products are an extension of our identity? The New York Times' Consumed columnist joins us.

2. Amazon's Jeff Bezos
Jeff Bezos, founder and CEO of, has plenty to say about the future of reading, e–commerce, the economy, and the Internet. Ross Reynolds talks with him.

3. Listening to the Universe
There is music associated with ocean tides, volcanic eruptions and the cycles of the moon and planets. David Engebretson is a professor of geology at Western Washington University in Bellingham. He lost most of his sight as a child and also developed a keen ear for sound and music. We visit David at his home studio in Bellingham to find out how he uses those talents to help his students better understand the Universe by listening.

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