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Personalized Advertising

Ross Reynolds
03/25/2010 at 12:20 p.m.

If you use Facebook, you may have noticed ads targeted directly towards your interests. When you use Gmail, you'll find ads related to what you've been sending emails about. Is this type of personalized advertising a benefit to you, or is it just creepy?

Guest(s)

Dean Donaldson has worked in the advertising industry for more than 20 years and is a frequent blogger and commentator for many advertising trade publications.

Pam Dixon is executive director of the World Privacy Forum, a nonprofit public interest group that focuses on protecting consumer privacy.

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