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'Never Say Die: The Myth And Marketing Of The New Old Age'

Guy Nelson
02/22/2011 at 12:40 p.m.

Millions of baby boomers will be retiring in the coming years. Will boomers redefine old age the same way they transformed society in the 1960s? Susan Jacoby is skeptical. She joins us to talk about her new book "Never Say Die: The Myth And Marketing Of The New Old Age."

Guest(s)

Susan Jacoby is the author of nine books including "The Age Of American Unreason" and "Never Say Die: The Myth And Marketing Of The New Old Age."

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