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Susan Jacoby: The Myth And Marketing Of The New Old Age

Reiny Cohen
09/29/2011 at 8:00 p.m.

Millions of baby boomers will be retiring in the coming years. Will boomers redefine old age the same way they transformed society in the 1960s? Susan Jacoby is skeptical. She talks about her new book, "Never Say Die: The Myth And Marketing Of The New Old Age."

Jacoby spoke at Town Hall Seattle on February 22, 2011. "Never Say Die" is Jacoby's tenth nonfiction book.



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