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Beyond 'Metronatural' - What Is Seattle's Brand?

Ross Reynolds
12/06/2011 at 12:20 p.m.

Back in 2006 Seattle started marketing the city as "metronatural." It's supposed to mean "having the characteristics of a world–class metropolis within wild, beautiful natural surroundings." But critics say it sounds more like an urban nudist colony. Tom Norwalk, president and CEO of the Seattle Convention and Visitors Bureau, tells KUOW metronatural has had "a great run for about five years, so it's time to do something just a little bit different." What's the right slogan or moniker for Seattle? What is Seattle's brand? UW marketing Professor Mark Forehand joins us and we take your phone calls.


Tom Norwalk is president and CEO of the Seattle Convention and Visitors Bureau.

Mark Forehand is a marketing professor at the University of Washington.

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