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'Bright Lights, No City'

Ross Reynolds
07/17/2012 at 12:40 p.m.

Whit Alexander is the co–founder of the game company Cranium, which he sold in 2007. He then relocated to Ghana to start a business based on the idea of creative capitalism — creating companies and products that improve the lives of those living on less than $2 a day. His business, Burro, began leasing high quality rechargeable batteries to help decrease poverty in off the grid areas. His brother, Max Alexander wrote a book chronicling the business adventure, and they're now traveling on a book tour promoting "Bright Lights, No City: An African Adventure on Bad Roads with a Brother and a Very Weird Business Plan."


Whit Alexander is the co–founder of the Cranium game company, and founder of Burro.

Max Alexander is Whit's brother and the author of "Bright Lights, No City."

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