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Seattle's Infomercial King

Ross Reynolds
08/01/2012 at 12:40 p.m.

Seattle has been the launch point for many of the country's most famous infomercials, like the George Foreman Grill and OxyClean. We are joined by Rick Cesari, Seattle's infomercial king. He was the first person to use an infomercial to build a national brand with the Juiceman Juicer in the early '90s, during the height of the juicing craze. Now, he's the brain behind many of the television ad campaigns to get you to buy, buy, buy.


Rick Cesari is the CEO and founder of Cesari Direct, a direct response (infomercial) agency based in Seattle responsible for products like OxyClean and the Rug Doctor.

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