Audience Demographics
Fifty–nine percent of KUOW's listeners live in households with a yearly income of over $75,000, and 41 percent live in households with income of more than $100,000 per year.
KUOW ranked in the top 10 among all stations in the market for reaching listeners who:
- live in Seattle
- live in King County
- have a four year degree
- have an advanced college degree
- are managers, professionals and proprietors
- attended the symphony, opera or theater in the past year
©Scarborough, Average Persons Rank, Seattle-
Tacoma Survey, Mar'11–Feb'12, persons 18+ yrs, M-Su, 6am-12Mid
KUOW delivers a loyal and dedicated audience:
- Our 427,300 weekly listeners spend at least seven and half hours listening to KUOW's programming
- More than 36,000 listeners support KUOW through their annual membership and half of KUOW's annual operating income comes from these donations
- Over 55% of KUOW's audience say they listen to KUOW more than any other station
©Arbitron, Apr/May/Jun'12, persons 6+ yrs, M–Su
6am–12Mid
More Information
To learn more about marketing your business on KUOW, contact John R. Hill, Director, Corporate Support at 206.616.6746 or complete our Information Request Form.
